This short video provides a visual explanation of the value unlocked by predictive scoring. When you turn on Infer you see this instant change in behavior across all of your reps. All of a sudden your effort is almost perfectly aligned with the revenue opportunity.

Turning on Infer unlocks a huge amount of dead weight. That energy can be shifted into more productive endeavors; whether that means doubling down on your top performing leads and following up more aggressively, or finding new sources of profitable leads.

Primary Responsibilities

Infer is looking for an online marketer to own media planning and buying, campaign management, website analytics and infrastructure, SEO, and marketing automation. It is an exciting role because of its breadth and potential impact. We’re off to a good start at Infer, but an experienced online marketer will be able to harvest a lot of low hanging fruit and help us reach tens of thousands of companies.

In this role there will also be opportunities to develop thought leadership. We’ve seen some exciting examples of customers using the Infer Score to create a common decision framework across channels. They’re optimizing spend based on “good customer” vs. clicks or conversion. Infer has attracted some of the fastest growing companies on the planet and we’re forming a community of innovative, data driven marketers. We want to hire someone who is going to be at the heart of this community.

Marketo Summit

We’re looking forward to the Marketo Summit next week. Over 3,500 marketers are converging on San Francisco.

If you’re going to be attending stop by our booth, or better yet let’s schedule a time to connect. We can put you in touch with Vik Singh our CEO, or another member of the executive team. If you’re interested in setting something up drop us a note.

Primary Responsibilities

The product marketer we’re hiring will be responsible for developing Infer’s positioning and messaging as well as shaping our marketing strategy. They’ll lead Infer’s pipeline generation efforts and develop new integrated campaigns and assets. At Infer, you’ll have the opportunity to define an exciting new category and build a brand from scratch. In this startup environment, you’ll get to own PR initiatives, events, website messaging, design projects, partnerships, and sales enablement.

Professional Experience / Required Skills

  • 4+ years experience in product marketing for a high tech company
  • Bachelor’s degree or equivalent
  • MBA is a plus, but we also like bright people who didn’t go to business school
  • Charismatic, innovative, creative
  • Exceptional team player with proven ability to lead through influence
  • Proven track record in crafting compelling positioning and thought leadership
  • Strong written communication skills and an eye for design
  • Understanding of CRM & Marketing Automation space is a plus

Some interesting research came out recently from softwareadvice.com analyzing what drives organizations to purchase marketing automation systems. Their key findings included:

  • Improved lead management was the #1 reason for evaluating marketing automation
  • Lead nurturing topped the list of desired capabilities
  • 91% of buyers were evaluating marketing automation for the first time
  • 48% were currently managing marketing activities in their CRM application

Read More…

The comparison below highlights why Infer’s Predictive Lead Scoring is a home run initiative. It’s low risk, easy to implement, and the impact is quantifiable upfront.

Time to Value for Automation Projects

With CRM or a Marketing Automation System, this is what a typical implementation looks like:

Time to Value for Cloud Applications

Top 10 Data Science Thought Leaders Who Are Influencing Predictive Scoring

In tandem with our recognition of the many experts contributing to today’s discussions around CRM, marketing technology and general marketing and sales best practices, we’ve compiled the following list of influencers in the world of data. We always enjoy hearing what these brilliant data science and predictive analytics thought leaders have to say.

  • Keith Bigelow, Salesforce SVP – Keith has a wealth of knowledge to contribute from his many years in the business intelligence space, so it’s no surprise that Salesforce has tapped him to lead its big data and analytics group.
  • Allen Bonde, Digital Clarity Group – And early proponent of data-driven marketing, Allen is a data scientist turned CMO turned analyst. He now works with clients to gain better market insight through what he calls “Small Data,” i.e. timely, meaningful insights derived from big data.
  • Jeff Hammerbacher, Cloudera founder & Chief Scientist – After building the first formal data science team at Facebook, Jeff is now a powerful advocate for bringing consumer Web data innovations like Hadoop into mainstream businesses.

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As we’ve been building Infer’s predictive lead scoring engine over the past three years, we’ve also been following many brilliant thought leaders who are contributing to a range of discussions near and dear to our hearts. So in the spirit of Valentine’s Day, we thought it’d be fun to survey our team on their favorite influencers in the space, and send some love their way. We’ve compiled part of that list below — spanning experts in the realms of CRM, marketing technology and general marketing and sales best practices. Our list of top data science and predictive analytics experts is published here.

Paul Miller of Cloud Data produced a great 40 minute podcast with Vik Singh. Below we’ve featured three questions that really stood out. 

  • Tell me about Infer?
  • How is sales and marketing changing?
  • How is the industry as a whole shaping up?

Infer-Smart-Signals

Since we launched Infer, we’ve often been asked whether we’d reveal the awesome signals that go into our predictive lead scoring engine. Over these last three years, we’ve honed our core models and been relentless about finding new sources of data – striking partnerships, crawling the web, and amassing a library with thousands of unique signals. We’ve done all of this primarily to further improve the accuracy of our scoring. However, we recognize that these signals can be applied to lots of other sales and marketing use cases, so today we’re happy to announce the availability of our Infer Smart Signals™ service.

Infer Smart Signals give you a richer, fuller view of your prospects with details from our huge library of signals. You can add more insight into your leads, contacts, or accounts by pulling information that we’ve discovered to be highly predictive – like company size, technology vendors, web traffic, business model, industry, spam detection, etc. – right into your CRM or marketing automation systems.