Press Release: Company Builds Out Customer Success Team to Help Unlock Revenue with Predictive Lead Scoring

Infer Inc., a leading provider of predictive applications that help companies win more customers, today announced a 130 percent increase in its employee base since the start of 2014. This year, Infer has brought on experts with deep, data-centric operations experience at leading consumer and enterprise companies in order to scale its powerful predictive lead scoring solution to thousands of companies.

Infer’s predictive-first approach uses external signals from the web and advanced data science to help companies prioritize the sales and marketing leads that are most likely to convert to buyers. As the company continues to expand its client base, it is building a stellar customer success group to help these businesses implement new predictive models and leverage Infer’s applications across their organizations. New Infer team members bring industry experience from Google, LinkedIn, HP, Deloitte, McKinsey & Company and Booz Allen Hamilton, as well as undergraduate and M.B.A. degrees from Harvard University, Carnegie Mellon University and the University of Chicago’s Booth School of Business.

Predictive scoring is all the rage amongst data-driven marketers, but how do you know which vendor is best? If you want to hit a home run for your B2B company, it’s time to educate yourself on what exactly predictive lead scoring is, and how you can choose the right partner to help you hit it out of the park.

Register-TodayInfer invites you to join one of the authors of SiriusDecisions’ new Field Guide to Predictive Lead Scoring for a free educational webinar.

Wednesday, September 24, 10:30 – 11:30am PT

SiriusDecisons

The presentation will cover:

  • The difference between predictive and traditional lead scoring
  • Key questions to ask when evaluating predictive vendors
  • Pitfalls to avoid when selecting a predictive lead scoring partner
  • Real-world predictive lead scoring success stories and use cases

Download-PDFMindflash is the latest in a wave of companies who has gone all in on predictive.

They’re feeling the impact across sales, marketing, and customer success. Recurring revenues are up 50%, they’ve cut their payback time in half, and they’ve been able to bring in customers with higher lifetime value.

Mindflash turned to Infer’s predictive scoring solution, and began to benefit from the instant, data-driven identification of it’s best leads.

The Marketing Nation Roadshow is coming to San Francisco in just three short weeks, and we hope to see you there!  This free half-day event is a great place to network with other marketing innovators and share best practices for optimizing campaigns, nurturing leads, aligning sales and marketing, and driving customer loyalty.

Marketo Nation RoadshowInfer joined the Marketo Launchpoint ecosystem just under a year ago, and we’ve seen great success amongst joint customers like AdRoll, New Relic, Optimizely and Xactly, who use Infer with Marketo to instantly and accurately predict which of their incoming leads are the hottest.  One of the great things about using our solutions together is that we’ve already developed pre-built connectors, so Infer can quickly tap into important signals from your Marketo system in order to make the best predictions and power always-on marketing optimization.

Originally posted to TechCrunch by Infer CEO, Vik Singh

Predictive FirstOver the past several decades, enterprise technology has consistently followed a trail that’s been blazed by top consumer tech brands. This has certainly been true of delivery models – first there were software CDs, then the cloud, and now all kinds of mobile apps. In tandem with this shift, the way we build applications has changed and we’re increasingly learning the benefits of taking a mobile-first approach to software development.

Case in point: Facebook, which of course began as a desktop app, struggled to keep up with emerging mobile-first experiences like Instagram and WhatsApp, and ended up acquiring them for billions of dollars to play catch up.

The Predictive-First Revolution

Recent events like the acquisition of RelateIQ by Salesforce demonstrate that we’re at the beginning of another shift toward a new age of predictive-first applications. The value of data science and predictive analytics has been proven again and again in the consumer landscape by products like Siri, Waze and Pandora.

Continue Reading on TechCrunch

At Infer, we’re always looking for innovative ways to spread the word and share our customer’s amazing success stories. So, if you know someone who could benefit from predictive lead scoring, tell them about Infer and explain why it’s a home run initiative.

Infer Referral Program

We’ve added some of our best customers through referrals, so in order to show our appreciation to customers who refer Infer, we’ve rolled out a fun program. If you make an introduction to a person or company who’d be a good fit for Infer, we’ll send both of you a pair of our custom Nike shoes.

Mindflash is a cloud-based learning platform for employee and customer training and one of Infer’s most successful customers. We recently released a Mindflash Case Study that explores how companies can further take advantage of predictive scoring. Download it here.
Mindflash Quote 2
Like many SaaS companies, Mindflash’s business partially relies on free trials. Free trials – the double-edged sword of the SaaS community – serve as a boon for some but a bane for seemingly just as many. There have been a number of articles on the topic – from Forbes suggesting a free trial is a great marketing tool and a solid step toward establishing good will with new customers to FastCompany’s writeup on Evernote which included Lincoln Murphy‘s quote that “…for most startups, freemium is a cop-out.” 
My take: For SaaS companies, free trials are increasingly becoming table-stakes – your customers simply expect them. So the question becomes -

“How can I ensure that I’m working the right leads from my Free Trial channel?”

Press Release: Hyper-Growth Companies Leverage Infer to Power Data-Driven Sales and Marketing

Infer Inc., a leading provider of predictive applications that help companies win more customers, today announced a 150 percent increase in its customer base over the past quarter. Infer is now computing thirteen million predictions every month for some of the fastest-growing companies on the planet, including new customers such as Cloudera, Mixpanel, Optimizely, Yesware and ZipRecruiter.

Customer Logos

“We’re organizing for rapid scale, and Infer’s predictive scoring is critical to our success,” said Matt Cooley, chief revenue officer at Mixpanel, a leader in mobile analytics. Rafael Alenda, vice president of online and brand marketing at software analytics company New Relic, added, “Infer scales nicely with our hyper-growth business. In short order, it has generated hundreds of thousands of predictions that have helped drive net new customers and revenue.”

Big Data 2Big data is a buzzword that is ambiguous and often misunderstood. But it also feels like it could be the next big thing. To open up my perspective I found myself stepping outside the echo chamber of Silicon Valley. I enrolled in a class at the Aspen Institute called Socrates. They pull together a group of around 20 people from diverse backgrounds to spend a couple days digging into a topic and sharing their experiences.

No one in my group was a specialist in big data – we had a person who worked for a family office, a mayor’s office, an investment bank, a major consulting firm, an online advertising company, a hospital, the DEA, and of course I was there as the token enterprise software guy. Prior to the seminar, we had all studied a set of fascinating readings that ranged from the story of Socrates struggling with the advent of the written word, to the implications of a world where every detail is known.

Salesforce_Logo_2009 (1)Originally posted on PandoDaily by Jamie Grenney

When I joined Salesforce.com in 2002, the question we were trying to answer was “Why isn’t all enterprise software as easy to use as Amazon.com?” That simple idea gave rise to a billion dollar business.

The cloud-computing model was so disruptive because it dramatically reduced the risk and lowered the total cost of ownership for software. For the first time, companies of all sizes were able to successfully adopt CRM systems. Today I believe we are on the precipice of another disruptive shift. One that is going to unfold quickly and unlock huge productivity gains for companies.