Originally posted to TechCrunch by Infer CEO, Vik Singh

Predictive FirstOver the past several decades, enterprise technology has consistently followed a trail that’s been blazed by top consumer tech brands. This has certainly been true of delivery models – first there were software CDs, then the cloud, and now all kinds of mobile apps. In tandem with this shift, the way we build applications has changed and we’re increasingly learning the benefits of taking a mobile-first approach to software development.

Case in point: Facebook, which of course began as a desktop app, struggled to keep up with emerging mobile-first experiences like Instagram and WhatsApp, and ended up acquiring them for billions of dollars to play catch up.

The Predictive-First Revolution

Recent events like the acquisition of RelateIQ by Salesforce demonstrate that we’re at the beginning of another shift toward a new age of predictive-first applications. The value of data science and predictive analytics has been proven again and again in the consumer landscape by products like Siri, Waze and Pandora.

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At Infer, we’re always looking for innovative ways to spread the word and share our customer’s amazing success stories. So, if you know someone who could benefit from predictive lead scoring, tell them about Infer and explain why it’s a home run initiative.

Infer Referral Program

We’ve added some of our best customers through referrals, so in order to show our appreciation to customers who refer Infer, we’ve rolled out a fun program. If you make an introduction to a person or company who’d be a good fit for Infer, we’ll send both of you a pair of our custom Nike shoes.

Mindflash is a cloud-based learning platform for employee and customer training and one of Infer’s most successful customers. We recently released a Mindflash Case Study that explores how companies can further take advantage of predictive scoring. Download it here.
Mindflash Quote 2
Like many SaaS companies, Mindflash’s business partially relies on free trials. Free trials – the double-edged sword of the SaaS community – serve as a boon for some but a bane for seemingly just as many. There have been a number of articles on the topic – from Forbes suggesting a free trial is a great marketing tool and a solid step toward establishing good will with new customers to FastCompany’s writeup on Evernote which included Lincoln Murphy‘s quote that “…for most startups, freemium is a cop-out.” 
My take: For SaaS companies, free trials are increasingly becoming table-stakes – your customers simply expect them. So the question becomes -

“How can I ensure that I’m working the right leads from my Free Trial channel?”

Press Release: Hyper-Growth Companies Leverage Infer to Power Data-Driven Sales and Marketing

Infer Inc., a leading provider of predictive applications that help companies win more customers, today announced a 150 percent increase in its customer base over the past quarter. Infer is now computing thirteen million predictions every month for some of the fastest-growing companies on the planet, including new customers such as Cloudera, Mixpanel, Optimizely, Yesware and ZipRecruiter.

Customer Logos

“We’re organizing for rapid scale, and Infer’s predictive scoring is critical to our success,” said Matt Cooley, chief revenue officer at Mixpanel, a leader in mobile analytics. Rafael Alenda, vice president of online and brand marketing at software analytics company New Relic, added, “Infer scales nicely with our hyper-growth business. In short order, it has generated hundreds of thousands of predictions that have helped drive net new customers and revenue.”

Big Data 2Big data is a buzzword that is ambiguous and often misunderstood. But it also feels like it could be the next big thing. To open up my perspective I found myself stepping outside the echo chamber of Silicon Valley. I enrolled in a class at the Aspen Institute called Socrates. They pull together a group of around 20 people from diverse backgrounds to spend a couple days digging into a topic and sharing their experiences.

No one in my group was a specialist in big data – we had a person who worked for a family office, a mayor’s office, an investment bank, a major consulting firm, an online advertising company, a hospital, the DEA, and of course I was there as the token enterprise software guy. Prior to the seminar, we had all studied a set of fascinating readings that ranged from the story of Socrates struggling with the advent of the written word, to the implications of a world where every detail is known.

Salesforce_Logo_2009 (1)Originally posted on PandoDaily by Jamie Grenney

When I joined Salesforce.com in 2002, the question we were trying to answer was “Why isn’t all enterprise software as easy to use as Amazon.com?” That simple idea gave rise to a billion dollar business.

The cloud-computing model was so disruptive because it dramatically reduced the risk and lowered the total cost of ownership for software. For the first time, companies of all sizes were able to successfully adopt CRM systems. Today I believe we are on the precipice of another disruptive shift. One that is going to unfold quickly and unlock huge productivity gains for companies.

Primary Responsibilities

The product marketer we’re hiring will be responsible for developing Infer’s positioning and messaging as well as shaping our marketing strategy. They’ll lead Infer’s pipeline generation efforts and develop new integrated campaigns and assets. At Infer, you’ll have the opportunity to define an exciting new category and build a brand from scratch. In this startup environment, you’ll get to own PR initiatives, events, website messaging, design projects, partnerships, and sales enablement.

Professional Experience / Required Skills

  • 4+ years experience in product marketing for a high tech company
  • Bachelor’s degree or equivalent
  • MBA is a plus, but we also like bright people who didn’t go to business school
  • Charismatic, innovative, creative
  • Exceptional team player with proven ability to lead through influence
  • Proven track record in crafting compelling positioning and thought leadership
  • Strong written communication skills and an eye for design
  • Understanding of CRM & Marketing Automation space is a plus

Originally posted on Destination CRM by Jamie Grenney

Interent Trend 2Internet forecaster Mary Meeker has produced a report on Internet trends for almost 20 years, and it never fails to uncover valuable insights on the current state of technology. Her latest report includes many observations about the worlds of mobile, data, advertising, and more.

The biggest trend in the just-released report is the massive increase in mobile and sensor-based devices, and in the data produced by them. Meeker found that shipments of sensors for wearables, phones, tablets, etc., have grown by 32 percent year-over-year, up to 8 billion in 2013. And mobile data traffic is increasing at an annual rate of 81 percent, although smartphones still only represent 30 percent of the 5.2 billion mobile phones in use.

Google-Genius-InferWhen you’re in crazy startup mode like us, you don’t often get a chance to sit back and reflect on the things that make it all possible. After growing our engineering team by 160% in the past quarter with amazing Google-caliber talent, we thought we’d take a moment to celebrate the team.

As anyone who works in Silicon Valley knows, the battle for talent here is as heated as ever, and it’s not easy – especially in the enterprise space – to compete with all the other hot startups out there for the best engineers. But building the right core team is critical to hiring more great engineers, because smart people attract smart people. As a matter of fact;

eng-phd

Primary Responsibilities

Infer is looking for an online marketer to own media planning and buying, campaign management, website analytics and infrastructure, SEO, and marketing automation. It is an exciting role because of its breadth and potential impact. We’re off to a good start at Infer, but an experienced online marketer will be able to harvest a lot of low hanging fruit and help us reach tens of thousands of companies.

In this role there will also be opportunities to develop thought leadership. We’ve seen some exciting examples of customers using the Infer Score to create a common decision framework across channels. They’re optimizing spend based on “good customer” vs. clicks or conversion. Infer has attracted some of the fastest growing companies on the planet and we’re forming a community of innovative, data driven marketers. We want to hire someone who is going to be at the heart of this community.